Social Media Marketing Melbourne

Like Google, Facebook is one of the major social media platforms and a primary channel for most businesses, with Instagram, Threads, YouTube, LinkedIn and – more recently – TikTok becoming more and more prominent depending upon the brand and their target audiences. A significant difference between SEM/SEO and social media advertising is the alignment and targeting of groups with like-minded backgrounds, interests and socio-economic profiles. Similarly, social media advertising can boost ‘organic’ business posts and grow followers.

As with SEO/SEM, social media advertising is scalable. Research is undertaken and profiles matched by geographical region. Landing pages with target market relevant ‘calls to action’ are developed. Daily budgets and CTR targets are established and agreed, together with initial visual and content creative. Campaign tracking, analysis and reporting is ongoing – with adjustments to visual and content creative undertaken as required. Retargeting can also be added to social media campaigns.