SEO Agency Melbourne

Research shows inbound digital marketing campaigns (‘pull’) have a much higher return on investment than outbound marketing campaigns (‘push’). Having a well designed and implemented website for business is mandatory. However, a website loses its effectiveness as a marketing channel if it can’t be found by potential customers. So, a website’s visibility in search engines such as Google is critical. If your website ranks on page one of Google, you’ll be more visible.

This should translate to increased enquiries from your target market, more business and more profit. This is the primary purpose of SEO. Unlike Google Ads campaigns, SEO is an ongoing, long-game process requiring a raft of activities all designed to increase your websites ranking for particular Google search terms (keywords). The number of keywords and geographic locations you want your website to rank for, the more involved and expanded the SEO campaign becomes. The positive aspect of this is you can target a group or groups of keywords from the outset and scale the campaign over time. It is important to note that it can take a number of months to begin to rank depending on the competition in your market(s).