Google Ads Agency Melbourne

SEM or pay-per-click (PPC) encompasses paid advertising on the various search engines as well as social media platforms. Google Ads is the main SEM channel and the primary consideration for most businesses. Google Ads can be effectively supported by social media advertising depending on the audiences you are targeting. A significant difference between SEM and SEO is you don’t need to wait to rank. Whereas an SEO program can take a number of months of activity to generate good ranking for selected keywords, Google Ads can appear immediately. As with SEO, Google Ads is scalable.

Keywords and search volumes are researched and selected. Research into competitor activity is also undertaken. Appropriate landing pages with strong ‘calls to action’ are developed, a Google Ads account is established, ads are written, budgets are set and the whole campaign requires ongoing management and reporting. Retargeting (or remarketing) can be added to Google Ads campaigns which is a program that presents ads on various other sites that users visit if they have clicked on one of the main Google Ads.