Email Marketing Agency Melbourne

One of the most efficient and effective digital marketing channels is email – or eDMs. Real world experience tells us (and our clients) that emails are just as successful as SEO, SEM and Social Media Advertising. Best practice digital marketing reveals that an integrated approach will deliver optimal results, versus choosing one channel in isolation of others.

There’s a lot of emails out there though! How do you get your email to attract attention – to be opened, read and then actioned, as opposed to being deleted or prompting the recipient to unsubscribe?

At MOO Digital Marketing Agency Melbourne we believe it’s a combination of a well written title, easy to read content, effective design and easily identifiable and clickable calls to action. And this combination is likely to be different for different target customer groups.

Our digital marketing eDM services include assisting with segmenting your database and isolating messages that are important for those segments, copywriting, development of calls to action, template design and coding, image selection, graphic design, testing across different email clients, campaign management and report analysis.

We can also design and develop templates for you to populate and manage your own campaigns. We’re experienced with most email software programs, from enterprise level programs such as Eloqua by Oracle to universal programs like MailChimp.